laelia orchid

The Challenge Of Creating Visual Impact In A Photo Essay

Text and Photos by Chuck Place

One of my favorite assignments, no matter the subject, is a photo essay. I love immersing myself in a subject and drilling down into it, exploring all the nooks and crannies. My curiosity and my love of photography intertwine in a joyous dance that is new to me every single time.

orchid collector checks a hybrid orchid in his shade house

orchid collector checks a hybrid orchid in his shade house

A photo essay is essentially a story told with minimal words and, hopefully, lots of photographs.

The trick is creating a diverse range of images that are all necessary to fully explain a subject or location. Whether it is a long-form essay, like a coffee table book, or a short-form essay, like a two page magazine article, the steps are the same—research, organize, shoot and edit.

laelia orchid is pollinated to create a new hybrid

laelia orchid is pollinated to create a new hybrid

Let’s use an essay I photographed recently on orchid collectors for Seasons Magazine as an example. I dabble in gardening and like most people, find orchids both beautiful and exotic, so it was a subject that I found fascinating. Santa Barbara is known for its commercial orchid greenhouses and the city also holds an International Orchid Show each year. The magazine asked that I tie those into the piece as well.

collector tends a cymbidium orchid

orchid collector tends a special cymbidium orchid

Research was going to be critical. Finding contacts at the greenhouses and orchid clubs, collectors that were willing to be photographed on location, schedules for orchid competitions and sales and sources for various types of orchids in full bloom had to be compiled.

prize winning cymbidium orchid

prize winning cymbidium orchid

For such a simple subject, this was going to be a complex project.

In addition to contacts and permissions, research helped me put together a shoot list. This list is critical to making sure that coverage is as diverse, and thorough, as possible. And compiling a shoot list is not a static process as changes and additions are continuously made to the list as images are reviewed.

collector views images of micro orchids

collector views images of micro orchids on a Scanning Electron Microscope

While making appointments was stressful, shooting was a great experience. That is not to say that I could just go out and create beauty shots of orchids all day. Let’s face it, that would quickly put my audience asleep. The flowers are addictive, however, and I had to force myself to cover related subjects.

collector looking at a flower spike of micro orchids

collector looking at a flower spike of micro orchids

Growing and hybridizing orchids has a laboratory phase. Some collectors specialize in miniature orchids, so small that the individual flowers are hard to see without a magnifier. I found a collector that paints orchids. Subjects just popped up as I explored the unique world of orchid collectors.

orchid seedling are checked

orchid seedling are checked in a commercial greenhouse

Post-production also came into play as I created studio portraits of blooms against a white background in the greenhouses. Editing was on ongoing process and accurate captions were critical for the article’s text.

collector paints orchids

collector paints orchids using the Chinese brush painting technique

expensive paphiopedilum orchid

expensive paphiopedilum orchid

Although this sounds like a lot of work—well, it was. The magazine did a great job laying out the images, however, making it all worthwhile. Try it yourself. Pick a topic and spend a month or two researching and photographing a narrow subject or location. You’ll be amazed how it forces you to be a more thoughtful and sensitive photographer and how much fun it can be. Then find a publisher. Think big!

If you are already shooting photo essays and have a favorite subject, share it with the group in the Comments Section. Thanks.

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